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Communication, Community and Change: My Year at SFPUC

Communication, Community & Change: My Year at SFPUC
  • Kathryn Bowman

Last August, eager to gain hands-on experience in local policymaking, I moved to San Francisco to join the San Francisco Fellows 2023-24 cohort. The Fellowship offers young professionals a 12-month, full-time opportunity to work in a City department while attending weekly professional development workshops.

2023-2024 San Francisco Fellows.
2023-2024 San Francisco Fellows.

I was excited to be placed in the San Francisco Public Utilities Commission's (SFPUC) External Affairs division after learning about its impact on the City’s environmental and social landscape. However, as I spent my first week navigating a three-page list of acronyms like “SIP” and “NEM”, I quickly recognized the complexity of SFPUC operations and the challenge of making these services understandable to the public.

With the mentorship of my supervisors and teams, I learned effective strategies for communicating SFPUC’s operations, policies, and practices to diverse audiences. My first project was creating a project plan and internal memo for an Environmental, Social, and Governance (ESG) report ­­— a framework used to disclose an organization’s ESG practices. Despite my initial unfamiliarity with the content, I successfully synthesized complex information into a clear, high-level proposal that was presented to SFPUC leadership.

That is when a lightbulb went off: my novel understanding of our services could be an asset when interacting with customers and the public. I went on to help develop website content, create graphics, draft slide decks and talking points for webinars, and write internal and public-facing stories about our services, including SFPUC’s community gardens. I also presented to community organizations and tabled at outreach events. At San Francisco’s annual Carnaval celebration, I walked a Net Energy Metering (NEM) customer through a one-pager I updated called “Understanding Your NEM Bill”. I saw firsthand how bridging the gap between technical, utility-centric language and personable communication empowers individuals and builds community trust.

Kate with her supervisor, Peter Gallotta, at the Fellow’s graduation
Kate with her supervisor, Peter Gallotta, at the Fellow’s graduation

As my communication skills grew, I created materials for the Southeast Community Center (SECC), a SFPUC operated center established in response to local environmental justice advocacy. To raise awareness of the SECC and its relationship to the Bayview community, I designed a guided tour, one-pager, and detailed plan for K-12 field trips. These 2-hour field trips will focus on the SECC’s connection to environmental stewardship, social justice, and art, with a pilot expected this fall. While creating this curriculum, I found innovative ways to convey the direct impact of local government policy and the SECC’s significance to various age groups. I even uncovered my personal family ties to Bayview, where my family moved to find work during World War II.

As my Fellowship concludes, I am preparing to start a Master of Public Health in Food, Nutrition, & Population Health at UC Berkeley. The experiences I gained at SFPUC have laid a strong foundation for a future in public health advocacy and influenced my approach to research. I have learned how to make policy discourse insightful and approachable to all audiences, while centering community needs.

I am deeply grateful for the opportunities I have had in research, policy implementation, community engagement, and, of course, acronym analysis at SFPUC.